Knowledge of whether packaging designs or promotional materials and presentations are effective in attracting notice and encouraging engagement with consumers is of fundamental importance in the advertising and marketing fields. Over the last four decades, ISCAN has pioneered eye tracking instrumentation to provide metrics which have a major bearing on this knowledge. Eye fixations can clearly indicate if a package on a store shelf, a logo marking, an ad in a website or a billboard on the highway are noticed. They can also indicate a level of engagement. Was our text read? Did they watch our video snippet? Did they return to our product or logo? Eye tracking allows these metrics to be gathered and compared for different contexts and preliminary designs, hopefully making the final implementation more effective.



MegaView-SR™ Remote Mounted Eye Point-of-Regard Tracking System

1st Place - 2014 Tech Briefs Create the Future Design Contest

The MegaView-SR™ system (ETL340H-SR) is an excellent platform for assessing visual performance in a workstation environment without subject contact. Any computer-oriented task can be presented and executed on the subject's workstation, while the MegaView system calculates and records precisely where the eyes are directed in display-oriented coordinates. This means that the data outputs can be directly matched to the displayed images for automated analysis. The highly engineered eye imaging package is able to automatically acquire, follow and track both of the subject's eyes within a 1 cu.ft. area and comfortable viewing range from the display.

 

MegaView-LR™ Remote Mounted Eye Point-of-Regard Tracking System

The MegaView-LR™ system (ETL340H-LR) is designed to assess visual performance while the subject sits comfortably at a long range from a wide screen display or large projected image. This configuration is excellent for presenting a more realistic shopping, driving or home TV experience without any subject contact. The MegaView system calculates and records precisely where the eyes are directed in display-oriented coordinates. This means that the data outputs can be directly matched to the displayed images for automated analysis. The highly engineered eye imaging package is able to acquire, follow and track both of the subject's eyes within a 1 cu.ft. area and comfortable viewing range from the display.

 

OmniView-TX™ Wireless Transmitter-Based Point-of-Regard Tracking System

Platinum Honoree - 2016 Military and Aerospace Electronics Innovators Awards

Allowing for data collection in an actual context, the OmniView-TX platform (ETL530A) creates a real time video record of an untethered subject’s point-of-regard with respect to their field-of-view in indoor or outdoor environments. The subject has complete freedom of action within a one hundred foot radius from a base station. Binocular eye and scene images are transmitted to the base station where the point-of-regard is calculated and displayed in real time. The recorded video record can be analyzed semi-autonomously to characterize visual performance.

 

OmniView-RD™ Wireless Recorder-Based Point-of-Regard Tracking System 

Platinum Honoree - 2016 Military and Aerospace Electronics Innovators Awards

The OmniView-RD platform (ETL532A) allows unlimited subject freedom of action within virtually any environment while collecting point-of-regard data with respect to the subject’s changing field-of-view. A belt worn multi-channel video recorder captures the binocular eye and scene images as the subject performs task actions. Upon return from the field, the captured data is downloaded to a base station where the video record of the subject’s point-of-regard is archived and may be semi-autonomously analyzed to characterize visual performance.